Very well said Dave. I am an engineer myself and I am a big time offender of what you describe. My advisory board keeps repeating to me that I should be less of an engineer and more of a marketer. Most of your examples of addressing a customer concern at an emotional level make a lot of sense to me. I will share your article with our leadership team. Thank you.

CEO @DigitalMR a tech company in artificial intelligence that has cracked the code of unstructured data.

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