My goal is writing at least 4 articles per month, but somehow I only manage to do one. Call it procrastination, call it daily re-prioritisation of tasks, whatever the reason it does not matter. One of my favourite business truisms is:
“There are reasons and results, reasons simply don’t count”.
Especially if you think that there is a number of reasons (no pun intended) as to why it is beneficial to write frequently on your website or blog:
1) You hopefully demonstrate thought leadership in your subject of expertise
2) You improve the SEO for your website
3) You can initiate a dialogue with stakeholders
Reasons 4 and 5 are more personal and can be seen as the icing on the cake: it can be fulfilling and if you aspire to publish a book one day you may discover that you have already written it bit by bit without making a big deal out of it.
My subjects of expertise are data analytics and market research, with special focus on unsolicited customer opinion in the form of unstructured data from social intelligence, and solicited opinion from surveys and online communities. Data analytics is searched for 20 times more than online communities and 10 times more than social intelligence. Both combinations of words are currently target words for DigitalMR.
One of the reasons I am mentioning them in this and other articles is SEO; I would really love it if we moved up a few places in the Google ranking for these keywords. It could increase the monthly visitors of the DigitalMR website by at least 1,000 if you think that people also use Google in the US and many other countries, to find information on social listening and online communities in the English language.
There is also the issue of the personal brand which apparently is very important for leaders of start-ups and scale-ups.
A good friend and advisor told me recently that tech start-ups are the new rock bands.
When I was growing up we would look at photos on album covers of rock bands and get inspired, now we look at photos of Musk and Bezos to get our cues on what is trendy.
I was actually planning to write a blog post about the last US elections this weekend; instead you are getting a boring introspection. We did a poll on Twitter in October four years ago and the outcome was that Trump received 53% of the votes Vs 47% for Clinton. I did not like the result and I also did not believe it to be honest so we said nothing about it.
After the fact I did feel compelled to say: our Twitter poll predicted the US elections result…but I did not do it; you see how I did this 🙂?
The point is, there is saturation in the media about the subject…. Duh….no one is interested about another Trump story… or are they?
So now we are getting somewhere; the reason why I am doing an introspection piece is because I want us to be unique and different and offer original ideas that are not recycled a million times.
How am I doing? If you are still reading and you are not my mom or my wife (I don’t think she reads them either) then maybe I am on to something. I will be checking on Google Analytics and HubSpot all of next week to learn something about this style of writing a blog post. I do like A/B marketing tests; I do not know how I will turn this one into a test but I need to figure something out during the next 10–20 lines so that I can offer some take-home value to you, the reader.
After I published this post I wrote another blog post the following weekend on the Eurostar on my way to Brussels for the LT-Accelerate conference. That one is more about social listening than online communities — see how I did this again?
Well don’t get too excited, it is not that easy.
It is not enough to mention a keyword several times in a page in order to rank on Google.
As a matter of fact, we might be penalised by the Google algorithm if the mention of any keyword is more than 3% of the whole document — so I heard, but you can never be sure with the Google algorithms. With names such as Fred, Penguin, Possum and Panda mystery surrounds what can add some juice to your domain.
I may need another few sentences so that the mention of social listening will become 2.9% of the whole post. The previous wordcount was 749; 3% of that is 21 times; I think we are safe I only mentioned social listening and online communities 5 times.🙂
As always, if you have any comments feel free to share them with me here or on Twitter @DigitalMR_CEO.
Originally published at https://www.digital-mr.com.